Celebrity

HYBE Accused of Buying Engagement for KATSEYE: Fans Fight Back

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HYBE, the powerhouse behind BTS, LE SSERAFIM, and ILLIT, is currently facing accusations of artificially inflating social media engagement for their new girl group KATSEYE.

Posts promoting the group on platforms like X (formerly Twitter) have recently gone viral, but some netizens allege that the likes and reposts appear suspiciously inflated many traced to seemingly inactive or bot-like accounts.

Critics point to the unusually high interaction rates on posts that otherwise show limited organic discussion. One user even compiled screenshots of inactive accounts that had engaged with promotional tweets, sparking further doubts.

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However, fans have swiftly risen to KATSEYE’s defense. They argue that the group’s content—especially lighthearted or humorous clips naturally attracts attention and engagement. “Just because it goes viral doesn’t mean it’s fake,” one supporter tweeted. Others highlighted that KATSEYE’s music is charting and that streaming numbers align with their growing online presence.

While it’s well known that buying social media engagement is possible and in some industries, even common many netizens caution against jumping to conclusions. K-pop groups frequently trend based on moments of virality, memes, or coordinated fan campaigns. In this case, the line between organic buzz and artificial boost remains blurry.

As debates continue, the spotlight on KATSEYE has only intensified proving that whether fueled by controversy or genuine interest, attention in the K-pop world is always just one post away.

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